Enhanced Club Wyndham search entry widget for improved usability and visual appeal, creating a smoother, more engaging booking experience.

View Case Study

Known as one of the oldest and most intriguing fruits, with numerous health benefits, a tangy flavor, and a distinctive shape, I couldn’t resist adding another painting of this remarkable fruit.
Abstract Pomegranate Link

In honor of all my women nurses out who stood fast helping those in need, the inspiration of a special painting was born in honor of all the nurses who gave their very best taking care of us all.
Nurse Marta – Tribute to all nurses thru COVID-19

Homenaje is a triue to our very own Salvadorean artist @fernandollort who brought in the iconic folk Salvadorean art which is very distinctive style of abstract, linear an geometric look. He has been compared with the cubism style of Picasso although Fernando Dollort style is recognize as modernist and pop.

Link to the painting.

Acrylic Painting with negative space technique.
Abstract Flower Base

WordPress site.
Creative Design Portfolio Website

Website design
RZ Website Design Link

Design of a Travel Magazine and their new onboarding process for mobile devices, design done in XD.

Link to Vimeo Prototype

Case Study Link

As a Senior Digital Designer, I played a key role in revamping our expanding blog, particularly since well-crafted blogs are a significant asset in the hospitality industry for both businesses and users. They not only foster a sense of community and care from a hospitality company but also guide readers in understanding our product, area, and how to enhance their vacation experiences or plan future trips, all while boosting brand awareness.

The wireframes displayed shows the layout of the home-blog section on the WG resort website, along with two distinct design alternatives for individual blog posts.

Wireframe Designs

WG aimed to enhance user experience by enabling users to select and compare different rooms, facilitating their search for the ideal accommodation. I took charge of designing, wireframing, and creating a low-fidelity prototype for this new feature.

The design showcases both desktop and mobile interfaces, offering users a seamless experience as they embark on their journey to select and compare accommodations. Additionally, a brief video demonstrates the final product on a mobile device after the implementation of this iteration.
Since XD is not longer able to display or share prototypes, I have added the design into a figma file for viewing purposes.

Figma design of the journey choosing the accommodations

Vimeo short video showing the iteration already in place and live

Since one of the pain-points and high drop off rates that the company faced in the requirement for candiates to finish the survey due to been to long or not having enough guidance thru the journey;  and after auditing the product, interview business and key stakeholders, and reviewing user feedback data, I identified an opportunity to address this issue by Introducing a “Save Draft” option  in their survey journey allowing candidates to preserve their progress in case they need to pause for any reason.
Mobile Candidate Survey Journey Link

During my time at TalentEi, I took the opportunity to lead a crucial, necessary and thrilling project: The implementation of a responsive mobile experience for the candidate website. Given that TalentEi operates in the private sector as a software company recruting business, integrating a mobile-friendly site was essential. This enhancement aimed to not only increase visitor engagement and retention on the site but also facilitate swifter communication between recruiter agents and candidates.
Link to Login Flow – Miro

https://vimeo.com/user50274432

I was in charge of designing the hero banners displayed on the Extra Holidays website. This involved collaborating with the team to understand their vision, brainstorming ideas, creating the designs, and uploading them to the site using the CMS (Content Management System)

Part of my responsibility when working with the Brand department was the design of the monthly Club Wyndham owner e-newsletter “The Insider” where owners find club updates that are both helpful and informative.

Print Certificate for guest who have won or granted a free booking package from the resort, the ideas was to create something new and fresh from the old design.

Working on the digital marketing department at Westgate Resorts, it was part of my responsibly the creation of social media assets, campaign for different social channel. In this design I was able to create a number of different designs for a spacial “Surf and Smiles Contest” to engage audiences in commenting, sharing and submitting their favorite summer photos to be displayed in the company’s site.

The designs captivated the audience which brought a high rate of engagement and shares and conversion.

We wanted to get more people to book stays at our resort during the tough times of the COVID pandemic. So, we came up with a plan: we invited families to stay with us and split their time between doing schoolwork with their kids and enjoying our cool amenities. Our goal was to keep our rooms filled and our guests happy. We made our campaign fun and engaging, showing parents and kids having a great time together despite the worries of the pandemic. It was all about creating joy and excitement, even during uncertain times.

Samples of web banners used in two different campaigns including
different channels of distribution like social media, web, affiliates and others.

Talent acquisition trade show banner design.

The idea behind the concept was to portray the luxurious experience of the ranch to potential guests who seek relaxation while maintaining their high lifestyle standards. Our aim was to create a design that exuded a sense of minimalism, cleanliness, and luxury, capturing the essence of a lavish lifestyle

I had the opportunity to contribute to a video production project aimed at refreshing the presentation for the main stakeholders and investors at TalentEI, a software engineering company specializing in private recruiting. This involved revamping the look and feel of the presentation to align with the company’s branding and convey key messages effectively; while creating the intro to the main presentation video using after effect.https://vimeo.com/user50274432

https://vimeo.com/761986654

Candidates are confronted with nine surveys to complete as part of the job submission process, corresponding to the nine different job categories available. These surveys enable the company to match candidates with potential job opportunities they may not be aware of, as the system identifies them as suitable candidates. This enhances hiring rates and accelerates the filling of job openings.

However, a significant challenge with these surveys is their length and the absence of a save feature for candidates. After assessing the product, engaging with key stakeholders, and analyzing user feedback data, I identified an opportunity to address this issue. Introducing a “Save Draft” option allows candidates to preserve their progress in case they need to pause for any reason.

Additionally, I proposed implementing a more guided process to inform candidates about their progress through a progress bar. This addition provides candidates with timely feedback on their survey completion status, thereby reducing drop-off rates and improving user retention on the site.
Link to Miro Candidate Survey