We wanted to get more people to book stays at our resort during the tough times of the COVID pandemic. So, we came up with a plan: we invited families to stay with us and split their time between doing schoolwork with their kids and enjoying our cool amenities. Our goal was to keep our rooms filled and our guests happy. We made our campaign fun and engaging, showing parents and kids having a great time together despite the worries of the pandemic. It was all about creating joy and excitement, even during uncertain times.